British Literature Essay Example | Topics and Well Written Essays - 1250 words

British Literature - Essay Example s misogyny has been the focus of various critics in literature as he exhibited unconcealed and deliberate hatred against women, which can be accounted as one of the reasons for which Eve has been manifested as inferior to Adam and expressed in the following lines when Adam asked God: â€Å"O! why did God, Creator wise! That Peopl’d highest Heaven with spirits masculine, create at last, this Novelty on Earth, this fair defect of Nature? And not fill the world at once with men, as Angels without Feminine? (10: 881-89). These thoughts clearly revealed as if Milton had achieved the patent to hold Eve entirely responsible for the sin of disobeying the order of God. The character of Eve was not that of her own as she was created from a part of the body of Adam. Although, women of today can express their righteous anger and resentment towards the portrayal of Eve, it can be said that the social milieu during the time of Milton was responsible for her character being typified as weak when compared to that of Adam to a certain extent. It is true that Milton’s description of the relationship between Adam and Eve succinctly touches the tones of synchronization; however, the coordination is largely based on inequalities between them. The explanations bear clarified testimonies to Milton’s conception of heterosexual love in his times as he has always preferred to mention the society which was essentially patriarchal in nature although his explanations have also remained nebulous in certain instances. Therefore, the sexism or inequality between Adam and Eve is also revealed in his depiction of Eve and her dual crime towards God and Adam (Corns 71-73). There are various instances in Paradise Lost in which the sexist tendencies of Milton are more blatant and compatible with Bible: â€Å"For a man indeed ought not to cover his head, for as much as he is the glory of God: but the woman is the glory of the man. For the man is not of the woman; but the woman of the man. Neither was

The Buying Patterns of the Consumers Essay Example | Topics and Well Written Essays - 1750 words

The Buying Patterns of the Consumers - Essay Example When flaws in this approach became apparent, during the mid-1990s, the focus shifted towards product orientation, which urged the marketers to spend all their resources in perfecting the quality of their products. The next ideology shift during the late 1970s brought the selling orientation, which preached the idea that in order to ensure sales and profits, companies should follow highly aggressive sales strategies (Lancaster & Massingham, 2010, p. 20).   Nevertheless, all these ideologies were stepping stones in allowing marketers to come up with the marketing innovation, which puts customers at the top of everything which the motto, â€Å"a customer is always right†. Marketing approach urges marketers and companies not to engage in â€Å"hunting† but â€Å"gardening†. Marketers agree that â€Å"make and sell† strategy is extremely short-sighted and today, in order to succeed, companies need to follow a â€Å"sense and respond† strategy. Organisations should not put in all their efforts to find the right customers for their products, but the focus should be on finding the right products for your customers (Solomon, 2006, p. 370).   More importantly, in order to find right products for your customers, you first need to have a thorough understanding of the needs and wants of your customers. Only when businesses have the proper knowledge about the buying patterns of their consumers, they can sustain their revenues and ensure that they rank high in terms of customer satisfaction.